Teaching & learning
Bethan is Reader in Fashion Retailing and Marketing and Research Lead at the Fashion Business School, London College of Fashion, University of the Arts London. A UAL Senior Teaching Scholar and Senior Fellow of the Higher Education Academy, she also holds a Postgraduate Certificate in Learning and Teaching in Higher Education.
Bethan brings extensive experience teaching at undergraduate, postgraduate, and doctoral levels across the UK and internationally. Her teaching spans fashion marketing, branding, retail strategy and operations, omnichannel retailing, consumer behaviour, brand management, responsible retailing, and research methods. She has led modules and supervised research in diverse formats and settings, from small seminars to large lectures.
Known for her dynamic, research-informed teaching, Bethan is deeply committed to academic excellence and inclusive learning. Her curriculum expertise includes marketing strategy, consumer insights, creative retail futures, integrated marketing communications, fashion entrepreneurship, and dissertation supervision at all levels.
With a passion for student success and pedagogic innovation, Bethan continues to shape fashion business education through critical insight, real-world application, and international engagement.
Management & leadership
Bethan brings significant experience in academic leadership, with a strong track record in course management, curriculum innovation, and quality assurance. She has led postgraduate course development and revalidation at the University of the Arts London and externally, embedding research-informed teaching and robust industry engagement across programmes.
Bethan has successfully overseen the turnaround of underperforming courses, improving student outcomes and academic performance. Her leadership is grounded in clarity of vision, collaborative practice, and a commitment to academic and pedagogic excellence.
As a strategic leader and line manager, Bethan empowers staff through developmental support and inclusive leadership. She plays an active role in institutional governance, contributing to college research committees, doctoral studies panels, and PhD recruitment processes.
Bethan’s leadership approach combines academic rigour with sector insight, driving continuous improvement in learning, teaching, and research environments.
Innovation & experimentation
Bethan has a proven track record of innovation in teaching and learning, underpinned by evidence-based practice and measurable impact. Her work champions experimentation that enhances student engagement, deepens learning, and strengthens academic–industry collaboration.
She launched the Postgraduate Mentoring Network, a two-year funded initiative matching students with alumni and professional mentors. Initially involving 18 partnerships, the programme delivered transformative outcomes in confidence, career readiness, and community building. Now in its eighth year, it has scaled five-fold and continues to be a cornerstone of the postgraduate student experience.
Bethan also pioneered the Sponsored Masters Project, which pairs MA student research with industry partners to tackle live business challenges. This model creates mutually beneficial outcomes - students gain practical, applied research opportunities, while industry benefits from fresh insights and innovation.
To enhance postgraduate research supervision, Bethan initiated and implemented training for supervisors, equipping staff with tools to foster more effective, supportive student relationships. This initiative has improved supervisory consistency and student satisfaction.
Internationally, Bethan has forged strategic higher education partnerships with leading institutions including Bocconi University, Politecnico di Milano and CUOA Business School (Italy), LIM and FIT (New York), IFM (Paris), and RMIT (Australia). These collaborations enrich the academic experience through global exchange, joint projects, and shared pedagogic practices.
Bethan’s innovative leadership continues to shape future-facing, inclusive, and impactful learning environments in fashion business education.
Bethan is an experienced academic advisor and external examiner, supporting quality assurance, curriculum development, and research standards across international higher education.
She currently serves as External Examiner at Glasgow Caledonian University, contributing to both the MA International Fashion Marketing and BA International Fashion Branding programmes. Her role ensures academic rigour and the alignment of learning outcomes with industry and global standards. Bethan has also been a validation panel member for programme approval and review processes, including the MA International Fashion Marketing at Regent’s University, where she advised on curriculum design, academic coherence, and market relevance. In addition, she has served as an external examiner for doctoral research at Politecnico di Milano, applying her expertise in fashion retailing and marketing to assess advanced scholarly contributions and supervise doctoral evaluation processes.
Her advisory work reflects a deep commitment to academic integrity, international benchmarking, and enhancing the quality of fashion business education globally.
