Bethan brings nearly two decades of international industry experience to her consultancy work, having held senior leadership roles in product and brand management at globally recognised fashion brands including Converse, Elle, and Kangol. She also founded and led her own brand consultancy, Brand Baker, advising businesses on brand strategy, market positioning, and product development.
Bethan continues to offer consultancy and coaching to both industry and academia, drawing on her deep expertise in brand leadership, retail innovation, and strategic growth. Her work supports organisations in navigating change, unlocking creative potential, and aligning commercial and cultural objectives.
Bethan welcomes opportunities to collaborate with businesses, educational institutions, and professional networks seeking strategic insight, brand development, or leadership support within the fashion and creative industries.
Converse
Led and managed the clothing category form concept to delivery, ensuring customer relevancy, brand consistency and growth within the EMEA region
Elle
Brought a brand focus to the business, creating and implementing an integrated strategy across product, sales and marketing, to deliver brand, commercial and financial objectives across Europe
Kangol
Responsible for global brand touchpoints to deliver against brand and financial plans. Credited with putting a spark into the brand when it was voted one of the world’s coolest brands by Interbrand, 3-years running
Brand Baker
Provided a full service strategic brand consultancy specialising in crafting brand, product, communications and channel strategies internationally for the fashion and creative industries
Mentoring & coaching
Mentor and coach early career lecturers and researchers, professional individuals and organisations to support personal, professional and business development
Academic consultancy
Reconstruct and redesign academic curriculum in line with national quality benchmarks and standards, auditing of global HE provision to ensure saliency and relevance, providing lectures and keynotes globally face-to-face and digitally
