About

Bethan Alexander PhD. M.Sc. B.Sc. PCLTHE. SFHEA. FRSA

Bethan is a teacher, researcher, and business leader with over 30 years’ experience in brand management, retailing, and marketing across higher education and the global fashion industry. She is a Reader in Fashion Retailing and Marketing and Research Lead at the Fashion Business School, London College of Fashion, University of the Arts London. Bethan’s research explores multi-sensory fashion retailing, customer experiences across digital and physical channels, innovative and responsible retail formats, and emerging retail technologies. Her work is widely published across fashion, marketing, and business disciplines.

Known for her academic leadership and commitment to pedagogic excellence, Bethan has led transformational curriculum development, fostered vibrant research communities, and built lasting collaborations with industry and academic partners around the world. She integrates her extensive industry background in brand strategy, business leadership, and people performance into her teaching and scholarship.

A published author, mentor, and recognised thought leader, Bethan is dedicated to shaping the future of fashion retail education and practice through critical insight, creative leadership, and collaboration. She regularly presents at international academic and industry conferences and is Visiting Professor at Politecnico di Milano, Milan and IESM Fashion Business School, Madrid.

Bethan holds a PhD in Fashion Omnichannel Retailing and Customer Experience, M.Sc (Distinction), B.Sc (First class) in Fashion Management and Marketing, and, PG Certificate in Teaching & Learning for Higher Education. She is a Senior Fellow of the Higher Education Academy, Fellow of the Royal Society of Arts, Regional Editor for Bloomsbury Fashion Business Cases, and an inaugural member of the Designing Retail and Services Futures Special Interest Group (Design Research Society).